Since 1990, Genesis has been synonymous with smart formal wear, offering products ranging from formal shirts & trousers and formal accessories such as belts & ties. It also offers formal evening wear, and blazers. Made for the 23-year-old first jobber all the way up till the end he feels he needs to move to the luxury segment, Genesis is the epitome of classic design, with a strong Italian influence. It's for anyone at the work place. Genesis understands that there are moments in life you just have to dress formal. Moments where you need to be taken seriously. Designed for the unpretentious, with straight lines and sharp cuts, Genesis is all about redefining the formals. For the man who arrests attention without a noise. Some things are best kept formal.