Basics Life is the lifestyle experience for men. From clothing to accessories, it is the first-of-its-kind store in India, which is positioned as the ultimate fashion destination for men. Basics life features Basics029, Genesis and Probase, all under a single roof. From formal to casuals and everything in between, Basics Life is the store to visit for the new age man, the store they will swear by. Basics Life is the only store with accessories, gadgets and other paraphernalia that men crave for. Initially displaying the group brands Basics 029, Genesis and Probase, the store will grow to include all brands catering to men’s lifestyle, from across the world. Men will never complain. Infact, they will be spoilt for choice and, women will envy